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Affiliates who choose to ignore William Hill’s message risk losing their partnership with theoperator. William Hill is wary of being associated with unlicensed operators as the company continues to expand its reach in the US market. The UK-founded operator took its brand overseas in 2012 and now offers digital or retail sports betting in nine US states.. William Hill most recently launched operations in Pennsylvania, where it has partnered with Penn National Gaming-owned Hollywood Manaslot88 Casino. Last week, William Hill announced it is acquiring CG Technology’s sportsbook assets. The deal adds six Las Vegas Strip sportsbooks to the company’s portfolio, adding to theVenetian, Tropicana and Cosmopolitan. US gaming regulators are slow to vetting licensed versus unlicensed operators on affiliate sites. By warning affiliates of promoting its product next to that of unlicensed operators, William Hill is taking a proactive step to keep its brand clear from illicit forms of online gaming.